A Brief Introduction to Win Loss Analysis
Win-loss analysis is an important component of Competitive Intelligence but it also provides additional feedback beyond CI – for example on how your company’s sales […]
CI – Dissemination
In an earlier post, I introduced the four-step model for competitive intelligence: And then in a subsequent post, I described the first step – Collection. […]
Competitive Intelligence – Collection
In my previous post, I gave a brief introduction to the topic of Competitive Intelligence (CI). In this one, I will look at the first […]
A Beginner’s Guide to Competitive Intelligence
Welcome to my new series of articles exploring the world of Competitive Intelligence (CI), aimed at newcomers with no prior knowledge of the subject. If […]