Unlock Global Markets with Confidence

Introducing Our Localization Readiness Assessment

You have a successful software application, deployed in your own country. Now a customer with overseas operations has asked you to implement in one or more other countries. Or you have decided strategically that it is time to broaden your horizons and expand your business into new territories.

Any such expansion will pose multiple challenges – for both your product and your business processes. Very few software products will have been built to be fully global from the outset – speed to market will have driven a focus on delivering a product suitable for the initial target market. And then when entering new markets, it is unlikely that you will be able to deliver all the localization requirements before you go there.  But the key is understanding the gaps and assessing the risks that you might encounter.

Global expansion is inherently risky and product issues are a key part of that. For example:

  • A lack of experience within your team of localization issues can be a big concern – you don’t know what you don’t know.
  • If your product was not designed to support capabilities such as translation, alternative formatting of entities such as dates and numbers, multiple time zones, etc. you will be faced with significant additional engineering effort.
  • Unless you research local business requirements and plan to implement them, you will likely find that your product is seen as less competitive than local vendors.
  • Understanding legal and privacy regulations in your target countries is key to be able to operate at all.
  • Not understanding the local capabilities of your ecosystem and partners could leave you scrambling to find new partners at the last minute.

The Localization Readiness Assessment from Antoine Barker Consulting Solutions will provide you with a comprehensive report on your current readiness and will provide the basis for making investment decisions around your globalization strategy and advice as to how to balance risk against market opportunity.

As well as documenting the current status, the report will highlight any areas of major risk and make recommendations for your next steps.

Contact us today to discuss how we can help you and take the first step towards global success!

Why Antoine Barker Consulting Solutions?

With over 40 years of global enterprise software experience we are uniquely qualified to help your company to prepare for global expansion. We have experience as early European employees of many North American and Australian businesses entering the EMEA market in roles including development, product management, partner recruitment, and professional services.